ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO. ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile.
- Ian Sefferman, the CEO of MobileDevHQ.
We spend a lot of time trying to optimize our texts for SEO, but most of the time we end up writing the description of our apps in 2 minutes during the submission process.
A big mistake!
With the increasing number of apps and the percentage of users on mobile devices, Mobile SEO and ASO are as important as traditional SEO.
SEO for mobile is becoming more and more popular across industries, since businesses have begun to realize that an increasing number of users choose mobile devices for daily access to content and for searches, and therefore the potential in optimizing their websites for mobile users. 57% of mobile users affirm they will not recommend a business with a poorly designed mobile site, and 40% of mobile users moving on to a competitor’s site after a bad mobile experience, it has become transparent that any business’ website needs to be optimized for its mobile users
A mobile site is truly essential for new and potential customers (that’s why GoodBarber offers an HTML5 version for mobile navigation) since it’s very rare that someone installs a business’ app before having visited the mobile website at least once. However, an effective app is what can make the difference between your business and your top competitors.