Several years ago, advertising and marketing agencies started adding website development into the list of services they offered to better promote companies. Nowadays, having a digital identity is an absolute necessity for any company; a virtual place is even more important than a physical office for a brand.
With almost 2 billion smartphones users who are following the growing trend of using apps at the expense of mobile browsers, as remarks Ewan Spence in his article “The mobile browser is dead, long live the app” published by Forbes, offering fast and direct reputability of the brand/business on mobile is a must for any enterprise who wants to satisfy the needs of its users.
Building valuable, high performing presence on mobile, as well as on the web, is not as easy as tying your shoes. More and more companies are entrusting web or media agencies with the task of taking care of their online presence, in particular on websites and social media.
A few of these agencies already have a foot in the door to the mobile world, and are able to include native mobile presence in their portfolios.