Written by Catarina Crespo on Thursday, April 23rd 2015

Special seasons and holidays are very powerful for increasing profits and revenues in almost all business sectors. According to a study done in the retail industry, more than 50% of shoppers planned to shop more during special seasons and holidays than during all the rest of the year. What a great opportunity for you! If your business is small, no need to feel intimidated by the bigger companies with a larger promotion budget than you—there are a lot of things that you can do to increase your brand awareness. In this article, I will discuss what you should do to define your product as a customer choice and make it a guaranteed item on their shopping list this year. 

[Video Tutorial] How to create multi-level navigation in an app
A couple of months ago, we released a great feature that many of our users immediately added to their apps to make them more dynamic, organized, and of course, beautiful :)

Adding multi-level navigation into your app is very easy, and this video tutorial will show you the step by step process, as well as all the design details of each template, already explained in the article "A Powerful Section, Simply Called Menu".

Written by Silvia Maculan on Monday, April 20th 2015

You've created your business—now it's time to start your communication strategy! But how can you reach your target without going down the very expensive route of external consulting? Here is what to do.

3 Ideas for Low-Cost Communication
Firstly you should reflect on exactly what it is you are offering (your product or service). Get to realistically know the sector you're working in, without only concentrating strictly on what you offer, and without thinking that your competitors are superior. Then, put yourself in the minds of your clients (before creating your enterprise you probably figured out who your target audience is): What do I think? Am I surprised (positively) by this product?  What are the strengths and weaknesses of this product/service? How would I prefer to buy? To be contacted?
From asking yourself these questions you will gather a lot of information that will give you an idea of what the best strategy is for your brand.

The possibilities are endless: you can work with SEO, AdWords campaigns, blogs, use an app and taking advantage of push notifications, use a guerilla marketing strategy, send newsletters, concentrate on social networks, create campaigns and competitions on social media, etc. You can improve yourself in many aspects, by using different tools, even open source (and free) and communicate via different channels.

Today, I will speak about three strategies that are quite attainable—even with a budget close to nothing. In the long term, they will allow you to increase your internet traffic, gain the loyalty of your community, and simultaneously improve your reputation amongst your prospects and clients. 

Written by Ali Soroka on Thursday, April 16th 2015

Top 3 Ways to Kill Customer Loyalty
Long term customer retention is definitely simpler in some industries than others. Many products and services strategically involve customer exit barriers, such as contractual agreements, high initial costs, fine print, and other ways of locking in the client. In other sectors, (the app marketplace for example, which is often described as competitive and even saturated) this is not quite the case, and some extra work is required to maintain content customers.
Even if your product is unique and of high quality, there will always be a multitude of competitors out there who have superior performance in at least one aspect and are ready to do all they can to capitalize on this and swoop in on your hard-earned customers. When there is no significant obligation or penalty preventing your clients from leaving, what’s stopping them from switching at any given moment?

This is where the significance of investing in creating customer loyalty is apparent—neglecting this piece of your strategy can cause a great loss that will be a real struggle to recover from. Here are a few of the most common and detrimental mindsets that are huge drivers in destroying customer loyalty. 

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