Written by Muriel Santoni on Thursday, March 26th 2015

How can Parents be Targeted through Their Children?
Everyone knows that there is an extraordinary bond between children and their parents. It's strong, beautiful, and nothing (or almost nothing) can come between them...well let me tell you, it's also good for business! Why? Simply because if children are too young to be consumers, their parents have no problem doing it for them. And in this case, there are no feelings of guilt. They aren't consuming for themselves, but for the well being of their little ones, and that makes the difference. 

The change today comes with the increasing emergence of technology gadgets for children. This market is undoubtedly growing, and the industry is finding more and more ways that represent children in terms of sales opportunities. Parents today are part of the generation that grew up with the Internet and technology, so it is natural for them to use these tools in educating their children. Wearable devices, mobile apps, or connected objects are all innovations that can be adapted to the childhood industry, and that can easily appeal to this new generation of parents due to three fundamental characteristics. 

Written by Ali Soroka on Tuesday, March 24th 2015

Have you worked hard on creating the perfect design for your app and would now like to reuse it in your other GoodBarber apps? This can be quickly and easily done. If you are subscribed to the Full or Advanced plan, you are able to save and reuse your past 8 design templates, which can be viewed under the My Themes section of your back office. 

In this video tutorial, we will show you how to:

-Save a template for future use
-Reuse a template on another app

A native app is the newest and most innovative solution that marketing related businesses can offer, as well as the best way to successfully keep up to date with the current times and user demands.

Gaining Access to the App Market - The Guide for Web and Media Agencies

Several years ago, advertising and marketing agencies started adding website development into the list of services they offered to better promote companies. Nowadays, having a digital identity is an absolute necessity for any company; a virtual place is even more important than a physical office for a brand.

With almost 2 billion smartphones users who are following the growing trend of using apps at the expense of mobile browsers, as remarks Ewan Spence in his article “The mobile browser is dead, long live the app” published by Forbes, offering fast and direct reputability of the brand/business on mobile is a must for any enterprise who wants to satisfy the needs of its users.

Building valuable, high performing presence on mobile, as well as on the web, is not as easy as tying your shoes. More and more companies are entrusting web or media agencies with the task of taking care of their online presence, in particular on websites and social media.

A few of these agencies already have a foot in the door to the mobile world, and are able to include native mobile presence in their portfolios. 

Written by Catarina Crespo on Thursday, March 19th 2015

New Rating System for Android Apps
In May, Google Play will introduce a new content rating system for apps and games that will help consumers with their purchases.

The main goal of this new rating system is to improve app engagement by better targeting the appropriate audience. This will be done by evaluating content and respecting each country's internet advertising policies. Since the current Google Play rating scale will be replaced by this new system in May, this rating is mandatory for all developers.

Google says that the “Unrated” apps may be blocked in certain territories for specific users. If your app is not rated, Google Play has the right to delete it from the Play Store, so be sure to rate it now.

The rating will be calculated based on rules defined by an international organization (IARC), based on informations given to google by the developers about the content of their app.  The  International Age Rating Coalition (IARC), born from a global initiative, gives a classification for games and apps, depending on the minimum age requested to use them, according to the territory where they will be sold.  
The IARC is composed by different classification institutions, each one corresponding to a different area in the world :
- the Entertainment Software Rating Board (ESRB) - North America
- Pan-European Game Information (PEGI) - Europe
-  Australian Classification Board - Australia
- Unterhaltungssoftware Selbstkontrolle (USK) - Germany
- Classificação Indicativa (ClassInd) - Brazil

An app can get different ratings depending on the territory it will be downloaded from. This new way to rate apps will, as Google says, " inform consumers about the age appropriateness of your app, block or filter your content in certain territories or to specific users where legally required, evaluate your app’s eligibility for special developer programs."

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Follow @goodbarber

How can Parents be Targeted through Their Children?
Thursday, March 26th - 09:02
Video Tutorial: How to Copy the Design from One App to Another
Tuesday, March 24th - 16:01
Gaining Access to the App Market - The Guide for Web and Media Agencies
Tuesday, March 24th - 09:21
@R1ggs_ not yet ready, in the roadmap. ETA 1 month
Sunday, March 22nd - 08:36

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