Can you give us some background information on your agency?
We are an agency with more than 12 years of experience in web and design services, and over this period, we've delivered over 300 projects. Today, we offer solutions ranging from creation of websites, applications and virtual stores, as well as hosting and content management.
It's now been 2 years since we started working with app development. I believe the very complete service we offer is what sets us apart from competitors : designing, programming and hosting, guaranteeing total quality and specialized support.
We believe in disruption through technology, bringing new opportunities and facilitating the day-to-day lives of people and companies. We always keep an eye on new trends and invest a lot in developing innovative products to offer the best solutions for our customers, thus helping to make ideas come true.
How did you start out? Were you always an agency or did you begin as a freelancer?
What is your competitive advantage in the market?
Is there any specific industry you focus on? What do you believe the role mobile plays in this context is?
Yes, our focus is on news apps. The market is in constant evolution...nowadays most news is accessed daily through smartphones—users are looking for clear and fast information. Since we started with GoodBarber, we have been able to integrate our web projects into functional apps with automatic updates, giving the end user real-time information on the subjects that matter to them.
It’s no secret Brazil is not in the best economic situation right now, how do you perceive the opportunities and challenges in the technology industry during a crisis period such as this?
The economic crisis that we are living in Brazil today directly affects several sectors of a company, and IT is one of them. As it creates a whole new dimension of challenge, it puts managers in a position where they need to find the best solutions to overcome these difficulties.
In the scenario of continuity or worsening of this crisis, companies will need to intensify their focus on reducing costs and increasing productivity. That's where GoodBarber comes in! With the help of the platform we have been able to gain time in the development of applications, and consequently, offer solutions with great quality for a lower investment price.
What’s the biggest mistake you made in your first year?
Underinvesting in marketing. In Brazil we have a well-known phrase that says: "Those who are not seen are not remembered". It is virtually impossible to get new clients without a fixed investment in advertising.