MWC - Focus on Ad Networks

Written by Mathieu Fancello on Wednesday, March 6th 2013 09:33

I spent much of my time during the MWC to discuss with Ad Networks, with the intention to improve GoodBarber's ads features.
My feeling is that most of these services are meta Ad Networks. They work with many Ad Servers and through their algorithms, they take care to provide maximum gain to their customers.
I can quote Smaato, InMobi, Adfonic and the very friendly people of Ad4Screen as services that have caught my attention.
Our Holy Grail is the generic implementation of an Ad Server in GoodBarber, this trend is perfect for us :-)
Implementing the SDK of one of the services mentioned above allows GoodBarber to be compliant with all the ad servers managed by this service.
I also discovered AirPush, a mobile Ad Network focused only on Android which has the ability to send ads by Push. I found it quite original.
A word for a service that deserves a mention: going around these Ad Networks, I stumbled upon Crittercism, a bug tracker that really attracted me. We will soon use this tool, allowing us to stay aware of the stability of our applications and constantly improve their quality :-)

AdTech & Ad4Screen
AdTech & Ad4Screen

InMobi - Dark photo, visible logo
InMobi - Dark photo, visible logo

The AirPush impressive booth
The AirPush impressive booth

The nices goodies of Crittercism
The nices goodies of Crittercism

Follow @goodbarber

RT @intercom: Fresh blog post: Bots will augment how we interact with apps. But they won't replace humans. https://…
Friday, May 6th - 09:24
Why's GoodBarber the best app maker for #SMBs? by @BNDarticles #DreamSmallBiz #SmallBusiness
Thursday, May 5th - 20:25
Tips for small businesses interested in going mobile #SMB #mobileapp #DreamSmallBiz
Wednesday, May 4th - 16:10
#DreamSmallBiz We help a lot of small businesses turn to mobile! Have a question about our platform? Now's the time to ask! @SBAgov
Wednesday, May 4th - 09:18

Scan the QRcode to download the GoodBarber News App!

Available for iOS & Android

Sign up for our newsletter now

Be amongst the first to know about upcoming features and news