If you have an eye for design you’ve probably noticed that a lot of brands have toned down their color palette this year. Of course, this is not a coincidence. It actually conforms to the science of colors and in particular, the 2016 Color of the Year introduced by Pantone, a combination: Rose Quartz & Serenity.
The use of colors in marketing relies on the science according to which colors can influence consumer behavior. This year’s trend perfectly exemplifies it. The year 2016 wasn’t an especially happy or peaceful one so far, we can all agree on that. Such a climate cannot be overlooked by brands. A symbolic choice of soft colors is the perfect antidote to a morose atmosphere, conveying reassurance. On the one hand, the rose tone conveys "a warm embracing feeling", while the color blue reflects "wellness as well as a soothing sense", according to Leatrice Eiseman, Executive Director, Pantone Color Institute.
The Sunset theme doesn’t only integrate our latest features seamlessly, such as the Chat Add-On (below), it also comes along with a set of thumbnail icons especially designed to go along with it. And as usual, it is a 100% customizable.