Arianna Testi is the International B2C marketing manager of GoodBarber.
62 articles written by this author
Arianna Testi | 02/10/2015 | Learn
Arianna Testi | 01/30/2015 | Learn
Arianna Testi | 12/29/2014 | Scrum report
Arianna Testi | 12/16/2014 | Discover
Arianna Testi | 12/01/2014 | Scrum report
Arianna Testi | 11/26/2014 | Learn
ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO....
Arianna Testi | 11/20/2014 | Life
Arianna Testi | 11/10/2014 | Life
Arianna Testi | 10/31/2014 | Learn
Arianna Testi | 09/29/2014 | Learn
The press industry is based on communication. It's the content that gives articles or books their value, the paper is just the traditional means we use to spread this content. The invention of the telegraph swept the distance barriers between people away, making communication much easier. This has...
Arianna Testi | 09/08/2014 | Learn
Arianna Testi | 08/22/2014 | Life
Arianna Testi | 08/15/2014 | Life
Arianna Testi | 07/04/2014 | Life
In a company like GoodBarber, it isn't always easy to know what going on behind all of the brightly lit computer screens and big servers. Our interactions and exchanges with clients take place mainly through email or chats, which almost entirely hides the human element of our company, even though...
Arianna Testi | 06/13/2014 | Learn
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