Why are brands creating apps? Because a mobile app brings together all the essential components of your brand: useful information, advertising, social networks, products, special offers, loyalty solutions... If well structured, it is the perfect container for your content marketing strategy. With an app, clients can find all the information they need to buy a product, all in one place. Simple and direct. And now, with our E-commerce section, you can easily connect existing Amazon, Shopify and Etsy boutiques.

Everyday, I'm in contact with people who have a WordPress site and want to turn it into a mobile app. It's not surprising since more than 19% of the web runs on WordPress   During the conversation, we always end up speaking about the best way to make this transformation, so I thought about sharing this with you in this blog post.

We always talk about the dozen of connectors GoodBarber provides you to publish your content in your app. To this day, there are more than 30! But now, you may be wondering what a connector is? You might also be disappointed to see that your favorite platform isn't in our connector list.  We do our best to offer a native experience, synching content from the most popular solutions in the market, but there are thousands! Today, I'd like to introduce you to our custom connector. This connector makes GoodBarber compliant with all existing services to publish content. Of course, the downside is that it involves work on your part... but, by the end of this post, you'll see that it's not that difficult. Let's discover together how to create an app for your Joomla, Drupal, ezPublish, Spip ... or any other solution, even one created from scratch.

Many of you have enabled the social sharing options into your apps, and you're right! It's a very good way to encourage your users to spread the word about your app and your content. Since last week, the Android beta is opened on GoodBarber. You probably noted that new options have appeared in your backend: in expert mode, you can now upload a specific icon and a specific splash screen for your Android app. In order to set up properly the sharing options in your app, you need to set up a new parameter in the Facebook and Twitter apps you have already created. Here is a little summary of the modifications you have to apply to your social apps if you have already created them.