"Smartphones have become indispensable in our daily life. Their penetration has grown up to 41% of the population and who possesses a smartphone relies on it more and more for an increasingly numerous amount of tasks. 63% of this population accesses the internet from their phones daily and most won't leave their houses without them." (Source: Our Mobile Planet Smartphone Research )

Recently, I fell upon a very interesting article written on Flurry's blog  about the decay of apps. Every app has a lifetime cycle where it reaches the top, and then monthly active users (MAU) start diminishing. Flurry focused on what happens after the peak ... and did you know what they discovered? News apps are decaying slower than other types of apps! Sounds good for you GoodBarbers, right?

Today I’m going to explain you how to create a Flurry account, to have more analytics data of your app.   First of all go to www.flurry.com  and sing up, entering all the information required and accepting the terms and the conditions.

A few weeks ago, we talked about how to understand your app analytics. It's a gold mine to figure out the behavior of your users, and to evaluate your app's performance, whatever is your goal.   The GoodBarber internal statistics are a very good starting point, but in some cases, it can be interesting to plug external analytics tools, like Flurry Analytics or Google Analytics. There are great chances that you already use Google Analytics if you have a website, so, if you use it also for your app, you will be very familiar with it too.   Let's see together how to make your app send data to Google Analytics.