You're well aware of all the advantages and potential Progressive Web Apps have to offer. If you've already created your PWA or you're planning to do so, this article is for you. GoodBarber allows you to access statistics concerning traffic generated by your PWA that will allow you to better understand your users' behavior and to adapt accordingly.  Two types of stats are available to you: internal statistics, accessible in your back office once your PWA is published, and external statistics.  Let's take a deeper look.

"Smartphones have become indispensable in our daily life. Their penetration has grown up to 41% of the population and who possesses a smartphone relies on it more and more for an increasingly numerous amount of tasks. 63% of this population accesses the internet from their phones daily and most won't leave their houses without them." (Source: Our Mobile Planet Smartphone Research )

A few weeks ago, we talked about how to understand your app analytics. It's a gold mine to figure out the behavior of your users, and to evaluate your app's performance, whatever is your goal.   The GoodBarber internal statistics are a very good starting point, but in some cases, it can be interesting to plug external analytics tools, like Flurry Analytics or Google Analytics. There are great chances that you already use Google Analytics if you have a website, so, if you use it also for your app, you will be very familiar with it too.   Let's see together how to make your app send data to Google Analytics.

In the era of the Web 2.0, the real life overlapped the virtual one, making crucial for any business, the study of the habits of their users while they are surfing on the web.   Thanks to web analysis became possible not only to analyze your target customers, the access, the traffic, etc ... but there are also offered the tools to optimize your investments on the web advertising, to improve conversion rates and the results of your business.