Tags (65) : Marketing
Ali Soroka | 07/13/2015 | Learn
We have talked a lot about ways to market your app (advertising, social media, etc.) but the world of Public Relations has not been mentioned much. While the two go hand in hand, they are not quite the same—the goal of marketing efforts is to make a sale (or download in your case) and the end goal...
Muriel Santoni | 07/07/2015 | Learn
Ali Soroka | 05/21/2015 | Learn
Catarina Crespo | 05/14/2015 | Learn
Muriel Santoni | 04/28/2015 | Learn
Ali Soroka | 04/16/2015 | Learn
Long term customer retention is definitely simpler in some industries than others. Many products and services strategically involve customer exit barriers, such as contractual agreements, high initial costs, fine print, and other ways of locking in the client. In other sectors, (the app marketplace...
Catarina Crespo | 04/13/2015 | Learn
Muriel Santoni | 04/02/2015 | Learn
Ali Soroka | 03/30/2015 | Learn
Muriel Santoni | 03/26/2015 | Learn
Everyone knows that there is an extraordinary bond between children and their parents. It's strong, beautiful, and nothing (or almost nothing) can come between them...well let me tell you, it's also good for business! Why? Simply because if children are too young to be consumers, their parents have...
Muriel Santoni | 03/12/2015 | Learn
Ali Soroka | 03/09/2015 | Learn
Arianna Testi | 02/10/2015 | Learn
Arianna Testi | 02/03/2015 | Showcase
Catarina Crespo | 01/30/2015 | Learn
Ali Soroka | 01/22/2015 | Learn
Ali Soroka | 01/12/2015 | Learn
Laura Mas Martín | 12/31/2014 | Learn
Catarina Crespo | 12/18/2014 | Learn
| 12/09/2014 | Learn
With the advent of mass production, mass advertising was invented too. In the 60s, the goal of most marketing strategies was just to get as much views of their ads as possible. Television spots and street posters were the most popular media because with those means of communication marketers could...
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