Jerome Granados, Sunday 30 May 2021

How to display your own ads in your app?

You have followed all the steps in the How to Make an App guide, and now started wondering ho to make money with your app? This is a question we are almost asked every day. They are several ways to monetize your app the right way, and today, I'd like to focus on advertisement.  In this post, we will see how to use GoodBarber's internal ad network to display ads in your app. The internal ad network is a tool provided by GoodBarber that allows you to manage manually advertisement.
Written on Thursday 12 November 2020

How to transition from a desktop product to mobile? (Infographic)

Article updated 11/112020 Should I move my business to mobile? You already know our answer, but the question is, how to transition from a desktop product to a mobile application. In terms of user expectations and usability, a mobile app is a different product altogether. Because we make a point of accompanying you every step of the way, here are a few elements to have in mind when looking to make this oh so important switch.
Jerome Granados, Wednesday 13 May 2020

How to use your Google Ad Manager to display ads in your mobile app?

Let's continue to talk about how you can advertise in your GoodBarber app. Two weeks ago, we discussed how to display your own ads in your app, today, I am going to show you how to use your Ad Manager by Google account with your GoodBarber app.
Written on Tuesday 7 March 2017

Mobile World Congress 2017 - A quick recap

Discover what attending Mobile World Congress 2017 has been like for the GoodBarber team! Learn more about our Meetup in Barcelona and let us know where you'd want to meet next!
Written on Wednesday 8 February 2017

Revolutionize your restaurant with an app

Does your restaurant need a beautiful app? In a digitally driven world, it sure does. But the real question is, do you have the right concept for it? Here are some guidelines to create the right app for your business.
Isabella Leland, Wednesday 14 December 2016

US mobile internet advertising accelerated up 20 percent in 2016

The end of the year is near, which means it’s already time to have a look back at 2016! Figures of a KPCB report on Internet Trends depict what looks like a promising future for app creation in 2017, in developed and affluent countries, where mobile penetration is high, among which Germany, Italy, Korea, Japan, Russia and of course, the USA.
GoodBarber Team, Thursday 8 December 2016

Agency Spotlight : Outstanding App Experience with Fire Breathing Penguin

This week's feature, Fire Breathing Penguin Media, is an American agency offering mobile apps, websites, and video production to give clients from a large variety of industries high quality products while remaining reasonable and approachable. We love their down to earth vibe and creativity that seems to set them apart—the name alone intrigued us and we had to hear more. 
Isabella Leland, Thursday 10 November 2016

WebSummit 2016 key takeaways : "A lot of times you can find money in your data"

While attending Web Summit, we've sat through several conferences, with speakers ranging from the likes of Ryan Hoover, founder of Product Hunt, to actor Joseph Gordon-Levitt (also director of hitRECord company), or yet again, Till Faida, Founder & CEO of Adblock plus. All this to say that  topics, as you can imagine, address all sorts of problematics. Today, we give you the best of: "Winning in the app economy", with key takeaways from Scott Arpajian, CEO, Softonic, and Charles Manning, CEO, Kochova :
GoodBarber Team, Thursday 3 November 2016

Agency Spotlight: Digital Growth in Italy with Hago ADV

Focusing on the success story of the agency Hago ADV, a leading agency in graphic design, web and app development, from Italy. Discover the story behind the making of Hago ADV and their insight on reselling apps.
João Marcelo Martins, Wednesday 17 August 2016

Leveraging Mobile Apps in Politics

The relationship between representatives and citizens is in constant evolution. But today, more than ever, it’s changing fast, with social networks and a global context. On the contrary, there’s also a growing need for transparency and reciprocity, at a local level. So, let’s discuss this topic everyone is interested in - the exercise of citizenship in a digital world.
Isabella Leland, Monday 8 August 2016

How to delete #annoying from the advertising strategy of your app?

As an app publisher considering advertising to monetize your app, you’ve landed in the right spot. Indeed, with our app builder you have the possibility to enable flexible advertising solutions, with the opportunity to manage them first hand. Today, we will also give you a few guidelines on how to avoid annoying advertising practices and make your ad placements more interesting and ultimately, more effective.
GoodBarber Team, Monday 18 July 2016

4 App Concepts That Don't Require Publishing

Interested in creating an app but not so fond of the idea of publishing it to the stores? Maybe your project is not meant to be available to the general public, or maybe you are just not in the mood to go through the publishing process...whichever the case, the Apple Enterprise Account (no special developer account is required for Android apps), allows you to distribute your app only to the individuals you choose—nobody else will see it. Read on for some app concepts that allow you to forget about publishing and create a more personal, exclusive space for the users.
GoodBarber Team, Friday 26 February 2016

Mobile World Congress 2016, it's a wrap! Our feedback

Mobile World Congress 2016 has been a very good edition for our team. It was the 4th participation of GoodBarber as an exhibitor, and the experience was full of intense pitches, demos, feedbacks and meetings. Over the years, we get to see more and more friendly faces in the crowd and some of them have now become customers. It's always a good experience to meet with them in person. Having a chat with our customers is the most rewarding feeling and their feedback is valuable to keep on pushing ourselves to enhance GoodBarber.  Mobile World Congress was also the perfect occasion to make contacts with other people in our industry and exchange ideas. This year, we organized a MeetUp to get together with our resellers, journalists, bloggers and anyone curious to have a chat in a more relaxed atmosphere about our product. We shared our big highlights for 2015 and gave a preview of what's in the pipe for 2016. It was amazing to discover the powerful use that some of the attendees are making of our product. It was very inspiring. Sure MWC can be tiring at times, we probably drank too many cups of coffee for our own good, saw very little of Beautiful Barcelona, but, at the end of the day, we got the most energy from the people we met along the way! 
GoodBarber Team, Thursday 18 February 2016

GoodBarber @ Mobile World Congress 2016 in Barcelona

Hello GoodBarbers!  It's still one of our favorite rendez-vous year after year, and so, we are pleased to say that we'll be attending Mobile World Congress  again this year, in Barcelona. As you already know, 2015 was an eventful year for us and we can't wait to share our new releases during this crucial and prestigious event. Sara, Arianna, João , Dominique and Jérôme are taking off for Barcelona soon. They will stay there for 4 intense days, looking forward to meeting with passionate actors of the mobile market and exchanging ideas, as well as sharing the results of our team's hard work since the last MWC. GoodBarber Open Product, Social Features, .. The list is long! We'll be expecting you in Hall 8.1 - D41, in the France Pavilion, stand n°10. You can come by anytime during the 4 days of MWC, but you can also book a meeting with us, here ! Given the dimension and challenge that is such an event, we are hosting a special Meet Up  once more, on Wednesday February 24th, which will allow us to interact with you guys in a more relaxed atmosphere :) Our Beautiful Team can't wait to be on the go, See you in Barcelona!
Muriel Santoni, Thursday 28 January 2016

Creating a mobile App for the first time? Our Infographic

Creating an app for the first time is an adventure, one that can take your business into a new dimension! But like with all adventures, it's best setting out on this journey with a few essential steps in mind. We've got you covered with our latest Infographic which focuses on what you should have in mind before getting started ;)
Isabella Leland, Thursday 12 November 2015

Content is king: long live content!

There are all sorts of Apps out there in the stores, but what part does "content" play? What’s the public appetite for Apps with a lot of content? One could be quick to pin down App users as hurried consumers who don’t stay for too long in one (virtual) place. But, a recent study issued by the Yahoo Developer Network seems to hint at the contrary.
Pritam Barhate, Thursday 3 September 2015

Trends to Look for in the Mobile Advertising Industry

eMarketer predicted that in 2016, mobile advertising will hit a milestone with $101.37 billion spent on mobile ads. In 2014, mobile ad revenue was $42.63 billion with digital advertisements accounting for 29.4%. In 2016, this percentage will rise to 51.1% of total mobile ad spending.   These numbers exemplify the ever-changing trends in the mobile advertising industry. By the end of the year, mobile ad spending is expected to reach $68 billion with digital ads accounting for around 40%. A few years back this seemed impossible, but with the large global increase in mobile users, companies have started investing in mobile advertising.   This global revolution is bringing new trends to the market. Let's have a look at some of the future trends we expect to see in the mobile advertising industry.
GoodBarber Team, Tuesday 19 May 2015

2014 Mobile Advertising Report

To advertise or not to advertise? This is a common question that many GoodBarbers have, due to the ongoing debate regarding whether or not the money earned is worth the compromised user experience many believe to occur. There is a definite line between effective and obnoxious when it comes to mobile advertising, but if you can manage to incorporate ads in a tasteful way there is certainly an opportunity for profit, which is apparent in the spike in mobile advertising revenues seen over the past year. The following is a summary of the results and trends seen in the mobile advertising industry intended to guide and help you make advertising a successful part of your strategy.
Jerome Granados, Thursday 29 May 2014

Native Advertising in Your App

Have you ever considered inserting native ads in your app? Native ads are an open secret when it comes to monetizing content. So much so that brands are shying away from traditional advertising. Why? Because this marketers' favorite tool makes for more efficient ad placement, with messages tailored to the target audience.