If you have a publisher account on Google Play, chances are you’ve recently received an email warning you that, as of November 29, 2016, apps that haven’t been assigned proper content ratings may be blocked in certain territories or for specific users, or even be taken off Google Play altogether.

Long term customer retention is definitely simpler in some industries than others. Many products and services strategically involve customer exit barriers, such as contractual agreements, high initial costs, fine print, and other ways of locking in the client. In other sectors, (the app marketplace for example, which is often described as competitive and even saturated) this is not quite the case, and some extra work is required to maintain content customers.   Even if your product is unique and of high quality, there will always be a multitude of competitors out there who have superior performance in at least one aspect and are ready to do all they can to capitalize on this and swoop in on your hard-earned customers. When there is no significant obligation or penalty preventing your clients from leaving, what’s stopping them from switching at any given moment? This is where the significance of investing in creating customer loyalty is apparent—neglecting this piece of your strategy can cause a great loss that will be a real struggle to recover from. Here are a few of the most common and detrimental mindsets that are huge drivers in destroying customer loyalty. 

Has your app been in poor health lately? Low percentage of downloads? Less traffic than before? No reviews in the stores? Perhaps your app has a weak immune system and could have a nasty case of “Lack of optimization”.

"Even the most intellectual mind has something to learn"- George Santayana Hello Goodbarbers, Big things are happening in GoodBarber these days. Our fingers are flying on our keyboards to write new codes and develop new features! Right after launching GoodBarber 3 , our completely new and restyled platform, we took some time to listen to all your requests and we created a road map to plan the development of all the new features you asked for,  so we could implement them as soon as possible. Last week we introduced you to our new Contact Us section. Today we're proud to present the new integrated pop-up that you can activate to encourage your users to rate the app. Just as George Santayana said, we all have something to learn!