If you have an Apple Developer account, you should have received an email announcing the release of the new App Analytics available at no additional cost in your iTunes Connect account.  Devices operating with iOS 8 or later will be able to agree to send information on their app usage to Apple, who will generate reports concerning the user engagement, marketing campaigns, and monetization of your app. 

This month, Facebook introduced a new algorithm for News Feed algorithm for 2015 that will change the way we receive content on the most prominent page on Facebook. If you don’t know about the new guidelines yet, this will be a valuable article for you. We will explain in detail what you should know about the new guidelines for Promotions and Advertisers on the News Feed and how you can optimize your mobile campaign.

With the advent of mass production, mass advertising was invented too. In the 60s, the goal of most marketing strategies was just to get as much views of their ads as possible. Television spots and street posters were the most popular media because with those means of communication marketers could easily and quickly spread their message throughout the whole country. These were the days of glory for marketing agencies like the fictional Sterling Cooper Draper Pryce in Madmen; these agencies could make big money with a poster and a catchy line directed to the general “frustrated housewives” category of consumers. The segmentation was mainly demografic: marketers based themselves on age, sex, income and such other general features... No need for me to tell you that their business model would never work today. It has become increasingly complex to segment a market in any sector. Also, the overload of marketing messages that consumers have been bombarded with over the last decades has made them much more insensible to any communication, so to reach them you really have to stand out. This is why it’s important to really know who you are targeting, so that you can give them something thats truly interesting.

"Smartphones have become indispensable in our daily life. Their penetration has grown up to 41% of the population and who possesses a smartphone relies on it more and more for an increasingly numerous amount of tasks. 63% of this population accesses the internet from their phones daily and most won't leave their houses without them." (Source: Our Mobile Planet Smartphone Research )

Many companies today have chosen to be present on mobile by creating an app to support their business. An app is an extremely powerful tool because it’s extremely versatile, businesses can communicate in a much more personal way. Also, people access the internet always more from mobile devices and less from pcs. Why? Because it’s more practical, we carry our smartphones around with us all day and now there is a good connection practically anywhere, also apps are easier to use. On a phone you don’t have any desktop clutter, you just have to enter a specific app to get the information you need, in a few seconds you can check the weather, find the best restaurant in town, buy those pants you saw in a shop at a cheaper price. But it’s not all as simple as it sounds, many companies have missed the mark when trying to take advantage of the great opportunity an app represents. You mustn't forget there there are some specific rules to follow when going mobile, this channel is very different from the web so you cannot just transplant your web strategy, you have to plan a specific strategy for the mobile segment. Here are series of common mistakes that to avoid if you want your branded app to be a success and bring your business that extra value!

As those of you who've switched to GoodBarber 3 or even created your first app with it will have noticed, the new backend is radically different from the preceding version. Native mobile applications are increasingly becoming a primary means of web access, and we wanted our backend to reflect that. In essence, GoodBarber is more than an app building tool; it's an app building and management tool. So what exactly is new about the backend, and why? In this article, we'd like to address some of the major changes and the rationale behind them.

"Downloads only enable an app to succeed, they do not indicate actual success," says Brant DeBow , EVP of technology at BiTE Interactive .  As with every emerging phenomenon, the first studies are more simplistic, perhaps for a lack of data. At the beginning of the App trend, the studies made to understand and predict the user’s behaviour were essentially focused on the number of downloads. According to DeBow there’s much more to the success of the app than that.  With breakneck speed growth of the app industry, the available data increased and the studies of the metrics became more accurate. A few months ago we talked about KPIs (Key Performance Indicators) on the “How to do the web analysis of my mobile app?” article.   Today the challenge is to relate some of these Indicators with app engagement. So I want to explore some of the metrics that I think are important for you to consider, to make your beautiful app interesting and engaging. Although there are other metrics I could mention, I prefer talking about the ones that are that are mainly used on all kinds of apps. So let’s start!

Today I’m going to explain you how to create a Flurry account, to have more analytics data of your app.   First of all go to www.flurry.com  and sing up, entering all the information required and accepting the terms and the conditions.

A few weeks ago, we talked about how to understand your app analytics. It's a gold mine to figure out the behavior of your users, and to evaluate your app's performance, whatever is your goal.   The GoodBarber internal statistics are a very good starting point, but in some cases, it can be interesting to plug external analytics tools, like Flurry Analytics or Google Analytics. There are great chances that you already use Google Analytics if you have a website, so, if you use it also for your app, you will be very familiar with it too.   Let's see together how to make your app send data to Google Analytics.

In the era of the Web 2.0, the real life overlapped the virtual one, making crucial for any business, the study of the habits of their users while they are surfing on the web.   Thanks to web analysis became possible not only to analyze your target customers, the access, the traffic, etc ... but there are also offered the tools to optimize your investments on the web advertising, to improve conversion rates and the results of your business.

In your GoodBarber backend, you can find several types of usage statistics for your app. In this post, we are going to review the traffic statistics (that you can find in the Audience > Statistics > Traffic menu). These stats will help you to measure the numbers of your app's readers, and their loyalty. Here are some definitions, and some ways to analyze them. Keep in mind that you can consult your stats specifically for iOS or Android, or for both platforms. You can also choose the time range to analyze.