Tags (54) : Strategy
Ali Soroka | 04/30/2015 | Learn
Muriel Santoni | 04/28/2015 | Learn
Silvia Maculan | 04/20/2015 | Learn
You've created your business—now it's time to start your communication strategy! But how can you reach your target without going down the very expensive route of external consulting? Here is what to do. Firstly you should reflect on exactly what it is you are offering (your product or service). Get...
Ali Soroka | 04/16/2015 | Learn
Long term customer retention is definitely simpler in some industries than others. Many products and services strategically involve customer exit barriers, such as contractual agreements, high initial costs, fine print, and other ways of locking in the client. In other sectors, (the app marketplace...
Catarina Crespo | 04/13/2015 | Learn
Vanessa Leins | 04/09/2015 | Learn
Muriel Santoni | 04/02/2015 | Learn
Ali Soroka | 03/30/2015 | Learn
Silvia Maculan | 03/19/2015 | Learn
Muriel Santoni | 02/20/2015 | Learn
Catarina Crespo | 01/30/2015 | Learn
Ali Soroka | 01/22/2015 | Learn
Ali Soroka | 01/12/2015 | Learn
Catarina Crespo | 01/05/2015 | Learn
Laura Mas Martín | 12/31/2014 | Learn
Catarina Crespo | 12/18/2014 | Learn
| 12/09/2014 | Learn
With the advent of mass production, mass advertising was invented too. In the 60s, the goal of most marketing strategies was just to get as much views of their ads as possible. Television spots and street posters were the most popular media because with those means of communication marketers could...
Arianna Testi | 11/26/2014 | Learn
ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO....
| 11/17/2014 | Learn
Stefano Mongardi | 11/07/2014 | Learn
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