A few years ago still, blogging seemed like the ideal medium to make one's voice heard. Very few people were covering the same subjects so it was easy for early adopters to emerge as experts in a specific category. Nowadays, even though monetization has never looked easier, it's also become more difficult to stand out and, most importantly, to keep the attention of ever more disrupted users, attracted by more entertaining formats (such as YouTube), and more instantaneous forms of communication (like Snapchat or Instagram). Bottom line is, it's never been harder to keep a loyal audience. 

The remains of the first toys date date back over 2,000 years and include many indications of hide and seek and ring around the rosie. But it was not until the 17th century that the first studies were done proving the importance of play in the learning and developmental process of a child. J. Goldsteins declared that "the game is the prism through which children experience their world and the world of others".  Playing is a vital part of a child's health, as it generates positive emotions. As an only child with no cousins nearby, my childhood required a little imagination and creativity. My bunk bed became my dream home, my lamp was my friend the owl, I mixed magic potions to defend myself from monsters, all with a princess braid in my hair. 

A huge trend of 2014, videos have become an unavoidable means of communication. Read on to find out why and how to use them efficiently... The video has the ability to greatly increase the popularity of a site, and there are many who can attest to this. The video is a multipurpose communication tool that proves to be pertinent to several stages of client relations: it encourages interactiveness and increases user engagement on sites.  Video content can also, under certain conditions, boost the SEO of your site.  In fact, a video has 53 times more of a chance of coming up on the first page of a Google search than written content does.  However, remember that only written characters are taken into account by Google search algorithms. To improve your SEO through a video, you will have to pay a lot of attention to the title, the description, and the key words you have chosen. If you take this criteria into account, your video should be able to considerably increase your visibility on the internet. To give you an idea of the super powers that video content has in strategic marketing, a study done by Forrester  revealed that "from this point on, an online video may have more of an impact than a 30 second television commercial". So, are you convinced by the considerable advantages that video content is offering us? Now we will have to develop a strategy that defines the type of video and the channels of communication that you should use.  What better way to enlighten you than to show you how we, at GoodBarber, have decided to use the video?

Today it's our pleasure to chat with Marco Ferrera, Marco Avoletta, Rudy Calabrese  and Luca Zaba Pozzi, the organizers of the FuoriLuogo  Festival.