Content Marketing Trends for 2016 (Infographic)

Written by on Monday, December 14th 2015

Content Marketing has been big for quite some time now, and more and more companies are turning to it as they start to understand the stakes. Content creation is a time-consuming process which doesn't necessarily come easy to all businesses. 

One thing's for sure, content is here to stay and 2016 will certainly see new developments unfold for those already relying on it as a strategy or considering it. Let's have a look at one of the major trends for next year: how quality matters when it comes to the content published by businesses.

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Christmas presents for geeks #GBXmas

Written by on Thursday, December 10th 2015

Christmas is in the air! Surely you haven't missed the release of our Do It Yourself Christmas by GoodBarber app (also available on Android here). It's possible that you've also started to give some thought to which presents you'd like to see under the tree. On that note, here's our wishlist for Christmas, which might make for present ideas for yourself, or the geeks in your life, for every budget!

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How to create a multi-language app

Written by on Tuesday, December 8th 2015

Hello GoodBarbers!

Today we’ve decided to cover a subject which you might be curious about: how to create a multi-language app with our app builder. We don’t have a built-in feature to support multi-language at the moment, but there are options which you can work with in order to achieve a more global reach. Follow the guide!

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10 Instagram Dos and Don'ts for Businesses

Written by on Monday, December 7th 2015

Users are increasingly turning to Instagram over other social platforms. Why? For starters, the content on Instagram is more universal than elsewhere. Also, it tends be more anonymous than Facebook. Although the irony isn’t lost on us that Facebook bought over Instagram for $1 billion… 

With that being said Instagram remains a very appealing outlet, especially for businesses looking to grow their brand and especially their brand’s image. Instagram is perfect to help make your brand identifiable, as long as you follow a few guidelines of course.

Because if social networks praise spontaneity, with Instagram in particular, when it comes down to marketing, a lot of thought actually goes into what is posted by brands. Images with the most reach are often carefully arranged to fit trending criteria (even when they have an effortless feel), with a clever caption to boot!

So, if you want to become a master of Instagram, here’s a few Instagram DOS and DON’TS to get your business on the right track. Read on!

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Beacons VS Geofencing (Infographic)

Written by on Thursday, December 3rd 2015

Geofencing and Beacons are completely revolutionizing retail and the user experience. A few weeks ago we introduced features so that you can implement them in your Beautiful App. But, in the end, how should you choose between the two?

If their purpose is more or less the same, in terms of usage and the way they operate, they are quite different.

Here's a quick guide which will allow you to pick the one best suited for your line of business.

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What is the Future of Social Apps?

Written by on Monday, November 30th 2015

What a world we live in. Not too long ago, all cellphones could do was make calls, send out a few lines of text, and play simple, monochromatic games like Snake (though, let’s be honest – no mobile game has ever been better). Then, in 2007, came Apple's iPhone – this weird, newfangled device that many people initially scoffed at – and the entire mobile industry has never been the same. Thanks to the popularity of the iPhone, countless companies followed suit and soon rode the touchscreen smartphone wave, which pushed what Apple was initially going for into several bold, new directions. 

Nowadays, people are more connected than ever. The proliferation of smartphones with advanced mobile internet capabilities has made sure of that. And with the ability to easily and quickly download countless social apps with tons of rich media features, getting in touch with friends, family or colleagues has become more than just typing out simple messages. 

You can share photos, videos, life events, play games with friends, chat in real time, engage in video calls, and so much more. With a plethora of powerful social features already at any mobile device owner's disposal, one has to wonder: has the envelope been pushed as far as technologically possible? Where is all this headed?

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A GoodBarber Christmas #GBXmas

Written by on Friday, November 27th 2015

Hello GoodBarbers!

Are you in the Christmas spirit yet? 

Our team got started really early this year to imagine fun surprises and make sure they are ready come December 1st. So, what is in store this Holiday season?

First, head to our Facebook page and discover our Beautiful Christmas by GoodBarber  Advent Calendar  which should keep you entertained until Christmas and which will, with a little bit of luck, bring you lovely presents under the tree! 

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GoodBarber @ AppDays 2015: our experience

Written by on Friday, November 27th 2015

AppDays 2015, it’s a wrap! And it's been a whirlwind! It’s time for us to reflect on that short but busy adventure…
These past two days attending AppDays have allowed us to immerse ourselves into the mobile world and to meet with countless protagonists of our ecosystem. With 722 participants, 18 exhibitors and over 60 conferences and workshops there wasn’t a dull moment.

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Our Team’s Favorite Apps

Written by on Thursday, November 26th 2015

We help you create Beautiful Apps year round, but don’t think that means we can’t stare at another app once the working day is done! Not only do we have to keep up to date with the new apps released out there, but we also have our favorites. If you are curious to find out what the apps on our team’s homescreens are, here’s a glimpse.

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