Mathieu Poli, Thursday 12 May 2022

What's new at GoodBarber? April 2022

This month we present a new feature that will delight content creators who want to monetize their apps. A few weeks ago we announced the release of In-App Purchases, which allow you to sell your app's content in the form of subscriptions. Your users could then pay a subscription to access your content or a part of your content. Today, we offer you a new possibility to take into account in your monetization strategy: remove ads from your app in exchange for a subscription. This is an extremely well-known and popular strategy among app creators, so think about it!  You will find below the summary of improvements and updates made during the month of April 2022:
Muriel Santoni, Monday 2 May 2022

The QR code : an underrated marketing tool

What is a QR Code ? The QR code (Quick Response) is in fact a two-dimensional barcode with 100 times greater storage capacity than a regular barcode.
Marie Pireddu, Monday 2 May 2022

Offer ads-free content to your subscribers

A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app. This has proven to be a successful strategy for some newspapers, for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.
Marie Pireddu, Wednesday 27 April 2022

How to connect a Square POS to your GoodBarber App

When running an online store, the payment gateway you choose to accept payments will have an impact on your sales.  While GoodBarber offers a smooth checkout process with several options such as Apple Pay, PayPal, and offline payment to name a few, some merchants choose the Square POS system  as a complement. Square offers powerful features for store owners and hardware for brick-and-mortar stores.  We're often asked how to connect a GoodBarber eCommerce app to Square. You have 2 options: 1. Connect your GoodBarber app to a Square POS with GoodBarber Service+ 2. Connect your GoodBarber app to Square with Make But first, let's go over a few details about Square.
Marie Pireddu, Monday 25 April 2022

How to create city and tourism apps ?

Tourism sector is a great industry to start developing useful mobile apps. Here's how to create a Travel app, step by step.
Mathieu Poli, Wednesday 6 April 2022

What's new at GoodBarber? March 2022

This month in addition to having totally redesigned the image of GoodBarber, we've launched a new concept that will personalize your app: The Extensions Store . It gathers a large catalog of features that you can add to your app according to your needs. And as we know you're very curious and on the lookout for new features, we added a special something for you: you will find in the Extension Store extensions labeled "GoodBarber Lab". These are in fact features that our teams are studying or working on! If you are interested in them, just ask to be notified of the release of one of these features.  You will find below the summary of the improvements and updates made during the month of March 2022
Marie Pireddu, Thursday 31 March 2022

Why installment payments are right for your eCommerce app?

Buy now, pay later (BNPL) is becoming more popular, thanks to the seismic shift the retail industry has experienced over the course of the COVID-19 pandemic.  As a result of movement restrictions and lockdowns, changes in consumers’ financial circumstances, and new regulations retailers have to follow, customer behavior has changed.  The impact is apparent in every aspect of consumer behavior — from what and how they buy to how they pay. For many retailers, customers have gone from a fairly predictable demographic to more of a moving target.  BNPL is a magnet that you can use to attract customers to your e-commerce business. And since revenues have become more uncertain, retailers are looking for new and creative ways to attract customers. Let’s look at the advantages of offering this type of payment plan to your audience.
Christophe Spinetti, Friday 25 March 2022

Resellers: how to sell an app to a physical store?

When we think of an eCommerce app, we first think of selling to pure-players (companies that will sell only online). But as a GoodBarber Reseller, you are often anchored and active in your geographical area. That's why with GoodBarber eCommerce solutions, you can prospect all types of shops in your area to offer them an eCommerce app. 1/ Which target to reach? 2/ Which features to highlight? 3/ What points to use to sell an app to a physical store ?  
Marie Pireddu, Friday 18 March 2022

Create content to increase your online store visibility

Content marketing is a proven strategy to raise awareness for your brand and bring traffic to your online store. Creating and publishing information for your clients will build trust and authority amongst your target audience, build relationships and community around your brand, therefore increase engagements and ultimately boosting sales.  To help you implement your content marketing strategy, we've added a few new features to your eCommerce apps. 
Mathieu Poli, Wednesday 2 March 2022

What's new at GoodBarber? February 2022

This month we've decided to expand the catalog of content you can add to your GoodBarber shops. You can now choose to add the following sections: Podcasts Photo Gallery Flickr WebTV Youtube Vimeo Twitter Calendar iCal WordPress     Everything you need to enrich your store with any kind of content!  You will find below the summary of the developments and updates made during the month of February 2022.
Marie Pireddu, Friday 25 February 2022

How to monetize a mobile news app?

We spoke in a previous article about the necessity for newspapers, the world of the press in general, to offer a digital option. Indeed, the consumption of information is now constant, 7 days a week and 24 hours a day. The digital transformation in this field opened doors for better possibilities. We witnessed the development of different types of news apps, each offering a higher standard of user experience.   The next challenge for news apps was to generate revenues while maintaining a great experience for their readers. A good monetization strategy is therefore crucial.  In this article, you'll discover the different available options for a news app's monetization and how to implement them in your GoodBarber app.  Note: we'll focus on ways to monetize an app offered for free on the Stores. 
Marie Pireddu, Monday 21 February 2022

Make (formerly Integromat) is now available for GoodBarber eCommerce Apps

As we talked about in a previous article, automation can be a lifesaver for business owners. By automating repetitive tasks, they see their productivity increase and most importantly, they can focus on their clients and growing their business.  GoodBarber already offered 2 options for automation:  Zapier, a no-code solution  Public API , this one for developers.  We are pleased to announce the release of the Make connector for your GoodBarber Shopping App.
Christophe Spinetti, Friday 18 February 2022

Resellers: How to sell an online courses app?

Since the beginning of February, you can finally add the "in-app purchase" option in your GoodBarber content applications. As a reseller, this opens up new opportunities for you to expand. What is the "In-app purchase" option? Basically, it means that the app doesn't have to be paid for when downloaded from the store, but users will be able to purchase subscriptions to access certain content directly from the app. And in this case, this option is particularly suitable for leads or clients who want to provide online courses and monetize these courses. In this article, we'll give you the keys to selling online courses apps. 1/ Identify and get in touch with your target 2/ The advantages to put forward 3/ Features for online courses  
Marie Pireddu, Wednesday 16 February 2022

eCommerce: the importance of providing a great customer experience

If your eCommerce has been in business for any amount of time, you already know that offering an amazing product isn’t enough to survive — let alone thrive. Yes, the products you offer have a huge impact on the future success of your business. But you can’t rely on product quality alone to attract, engage, and retain your customers.  In fact, product quality is no longer the main reason consumers will do business with a certain brand. By today’s standards, it’s much more important to deliver a valuable overall experience to your eCommerce customers. Finding great products to sell on your website and using SEO and PPC ads to drive traffic isn’t enough these days. Everybody does that. But to differentiate your business from the competition – to really stand out – you need to be hyper-focused on your customers. If you want to stand out, stand apart, as a retailer - small or big - you need to be in the business of creating incredible experiences. The commerce piece is just an attachment that happens to make you money. What is Customer Experience (CX) Why does Customer Experience matters The impact of Covid-19 on eCommerce 5 ways to improve your eCommerce Customer Experience Conclusion
Christophe Spinetti, Tuesday 8 February 2022

Resellers: How to sell an app to a Restaurant?

With GoodBarber you can create a lot of different apps, we offer over 500 features. So as a Reseller, you can target many different sectors. You'll find in this article a few good practices to sell an app to a restaurant. Because of the health crisis, the restaurant industry is changing. And this opens a lot of opportunities for you.
Mathieu Poli, Thursday 3 February 2022

What's new at GoodBarber? January 2022

This month we are proud to introduce a new feature that will help you make your content apps more profitable: in-app purchases! We decided to start by offering you to implement subscriptions in your apps. They allow users to purchase additional content and features by introducing "subscription periods". When users have an active subscription, they can use the premium aspects of the app, and when that subscription expires, users can no longer use them unless they subscribe again. Don't delay in discovering this new feature in your back office!  You will find below the summary of the improvements and updates made during the month of January 2022.
Marie Pireddu, Tuesday 1 February 2022

Memberships system are here!

We've been teasing it for a little while now and finally we're very happy to announce that Memberships are here! You can now offer premium content in your GoodBarber classic apps.  Memberships are one of the most common monetization models in mobile apps. Indeed, users are spending $380 billion worldwide on memberships. In fact, according to recent studies, around 48% of all mobile app earnings are driven by memberships.  In this article, we'll go over a little reminder of what are memberships, which one is available with GoodBarber App Builder, and examples of use.
Marie Pireddu, Wednesday 19 January 2022

Petit Signe, an educational app for babies

Today, we're presenting you an eLearning app specialized in language for babies and more particularly sign language.  Petit Signe is an app created with GoodBarber, using features designed for easily teaching skills to a wide range of learners.  To learn how to create an eLearning app, refer to this article
Angelina Casanova, Thursday 13 January 2022

How to create an app for online courses

Creating an app for eLearning and OnLine Courses has many advantages: it is a format adapted to all fellows profiles, depending on the age of your target, and your learning field. Creating an app will allow you to differentiate yourself by upsetting traditional methods