App Rejections from Apple: Main Reasons and How to Make a Comeback
Written by Ali Soroka on Monday, February 16th 2015
What’s wrong with my app?
First you need to pinpoint exactly what went wrong. Apple will send you an email with a yes or no decision, but they will not provide the explanation you are hoping for in this message.
You will need to go to your iTunes Connect account, and check the Resolution Center (a red link on the Version page of your app). There lies a more explicit explanation on what went wrong during the review. Apple may also provide screenshots or crash logs with messages, so don’t forget to have a look at the attached files as well. Doing this may be the simplest and quickest way to get answers to your questions.
Here are some of the most common reasons for rejection that we see here at GoodBarber:
The type of “missing information” that can cause this is most often an incomplete submission form, not providing a demo login account, lack of configuration instructions, or even outdated contact information. It is an easily avoidable situation usually caused by carelessness!
Misleading , fraudulent, or irrelevant information in the app's description can also be problematic. If the way in which you describe your app isn't in total alignment with the actual content of the app, this will not fly.
Metadata rejection can also be due to a screenshot issue, such as not enough screenshots, an irrelevant , useless, or misleading screenshot, or a screenshot that is not appropriate for all audiences (even if you have specified your app is for 17+).
You need to make sure your app has a simple, intuitive, and attractive interface, and is 100% ready for customer download (this means no content placeholders!). Think about the type of product Apple puts out—shiny, sleek, classy, and overall gorgeous. Keep this standard in mind, and listen to Apple’s words of advice: “If your App looks like it was cobbled together in a few days….or if your app is plain creepy, it may not be accepted”.
Consider the overall value of your app in terms of what is already out there. Your app may be perfectly crafted, free of bugs, and the loveliest thing you’ve ever seen, but does it offer something better than the other apps already in the store? If the review team believes that there is not a lot of demand for your app and it has nothing useful or unique to bring the table, it will be rejected. So do your homework: try to get a feel for the demand in your market, check out your competition, and figure out how to differentiate yourself.
If the reason given in your Resolution Center is not clear enough, or if you feel it’s inaccurate (Apple can be wrong too, sometimes!), you can send a message and ask them for further clarification. They will provide a more detailed explanation and answer your questions.
If your app has been Metadata rejected, just fix the issue and submit the app review again, there is no need to upload a new binary (.ipa file).
If it has been binary rejected, you will need to fix the issue, as well as upload a new binary, and then you may resubmit it for review. If you are unsure where to begin, the GoodBarber team is happy to help you—you’re not alone! Just send us the whole report that is in your Resolution Center (including the screenshots) via a support ticket, and we will come to your rescue!
If you feel that there has been a misunderstanding and they have made an incorrect or unfair conclusion, you can submit an appeal to Apple’s Review Board.
It isn’t the end of the world if your app is rejected, because you can always try again. However, to avoid this hassle in the first place and the annoying wait period during a second review of your app, read our previous article on how to prevent being rejected and follow the steps closely. You should have nothing to worry about!