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Happy National Small Business Week

Written by on Wednesday, May 4th 2016

Happy National Small Business Week
Hello GoodBarbers and Happy National Small Business Week! 

As a company, we value entrepreneurship. GoodBarber started with that frame of mind and that’s what keeps us going. We are also glad to accompany a lot of small biz owners year round looking to add a mobile dimension to their business.

Now, maybe you’ve landed on our blog without being entirely sold on the fact that an app is a necessity, maybe you’re new to GoodBarber or, in the process of creating a mobile app for the first time. So, without further ado, here’s a quick overview of the added value of mobile.

Quite understandably, for a lot of small businesses, the cost of mobile development is what is most deterring, along with the notion that mobile app creation is a complex and time-consuming process. But, have you considered the app builder option yet?

Beyond app creation, moving your business to mobile can make a crucial difference in terms of marketing. And, with a one-stop-shop platform to achieve all your marketing efforts, you can not only save time but also, ultimately, increase revenue. That’s why a solution like an app builder is usually the preferred approach for small businesses.

Especially for small biz owners, it’s all about connecting with customers. When chains and popular brands are concerned with big numbers, gaining more fans and followers, SMBs are addressing a smaller customer base which actually allows for more engagement opportunities. The more you know your customers / users the better.

Push notifications, advertising campaigns, not only can you manage them directly from your GoodBarber back office but you have a unique knowledge of your clients, one that can really help make your app a success.

You have a goldmine of valuable data at hand, such as: your customers’ favorite hours to visit your establishment / items they most regularly purchase / favorite aisle in your store, etc. A mobile app is an effective way to leverage it, with customized offers, discounts,  targeted content…

GoodBarber for Small Businesses includes:

A powerful highly customizable Map section to showcase points of interest.
Geo Alerts, to engage users in a cutting edge fashion as well as when most relevant: Beacons and Geofencing.
User Groups, to refine your communication according to your customers' interests / gender / buying habits, etc.
Push Notifications, with Push Settings on the user's side and the Scheduled Push on yours (a time saving option, yet again).
Advertising options among which our Internal Ad Server to circulate your own campaigns.
 
And a lot more coming soon...

Interested in creating an app? Start a free 30 days trial with us!
 
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