How to Pitch a PWA
Written by Ali Soroka on Monday, November 13th 2017
Industry trends are moving fast...you may have started to hear the term "Progressive Web App" being dropped more and more often, but still haven't taken the plunge. Don’t be afraid to experiment with your offering in order to provide your clients with innovative and advantageous products they may have not considered before. The recent update to our product represents an opportunity for you to repackage or add to yours–read on for some tips on how to boost to your pitch and results.
Why not a native app?
- No need to download
We’re all aware of the increasing level of difficulty and consequential costs involved with getting an app into the App Store. Apple’s suggestion to create a web app for certain projects instead is coming up more and more frequently, and while it may not have been your original plan, there may be some method to their madness.
The bottom line is, the information your client wants to convey is valuable, but it’s not a given that his customers will deem it as download-worthy. They will, however, unarguably deem this information they’re seeking as Google search-worthy…
- Indexable by search engines
Why not a mobile friendly site?
- Saving onto the home screen
- Works offline
We’re still waiting for Apple to enable this functionality in iOS; hopefully it won’t be much longer, but for the time being notifications are available in the following platforms :
From Web to Native App
Once the customer’s interest has been sparked and their trust has been gained, they can start to consider the native app option, to complete their brand’s digital presence if appropriate for their project. While the PWA provides almost everything that a native app does, a few additional features can be enjoyed, such as push notifications on iOS and being listed in the Google Play store and App Store.
PWA’s are still on the rise which means many people are not yet familiar with the concept, but being successfully able to convey the value and advantages this technology can bring can open a lot of doors for both you and your customer.