How to grow your app's user base?
Written by Jerome Granados on Saturday, November 28th 2015
1 - Provide a good user experience
At some point, you may hesitate between creating a native app or a web app. The good news is, at GoodBarber, we build native apps for iOS and Android, along with the HTML 5 (web app) version of your project. No need to choose! We put design and user experience first, across platforms.
2 - Suggest sharing on social media, right from your app
Sharing obviously starts with your content, the better your articles, photos, videos, the more likely they'll be shared, leading to more traffic, a virtuous circle. You can also enable a section in your app dedicated to user feedback, ask for app ratings and recommendations on the Stores.
3 - Promote your app ... outside of your app
Another thing that works well, creating a widget and adding it on your website, to showcase your app on relevant pages, along with download buttons. In your GoodBarber back office, go to Audience > Promote, to discover the many options available to spread the word about your app (widget, buttons, QR code, and more).
4 - Give the right link to the right store
Fortunately, there are online services you can use no to bypass the dilemma. Just give them your App Store url and your Google Play url, and they will give one that will work everywhere. This url will detect from which device it is called. Regardless of whether it is from an iPhone or an Android device, the user will be redirected to the correct store.
If you are a GoodBarber user, you have access to this feature right from your back office. Your universal download url looks like : http://[MYAPP].goodbarber.com/apps/download/
5 - Find your best ambassador
In the users list provided in your back office Users > My users > List, you can visualize most recent logins, sign ups and also discover how your users behave inside your app. Do they share content, or do they only read it? What's more, you can even know how many followers they have on Twitter and Facebook. Insight you can use to identify potential influencers interested in your app, and turn them into ambassadors.
Being recommended by someone who has great authority, or even by a friend, is certain to generate results. People are more likely to follow a recommendation from a person of trust. To put it simply: don't overlook the power of good old word of mouth!