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How to promote your app on your website?

Written by on Monday, August 26th 2013

How to promote your app on your website?
Few weeks ago, Jérôme wrote a post giving you some advices to grow your app's user base. Of course, you have to get your app known on social networks and everywhere possible.

But often, our customers forget to focus on the best place to promote their app: their own website! Readers coming to your website have to know that your app exists on the stores.

1. Add the GoodBarber promote widgets to your homepage

How to promote your app on your website?
GoodBarber provides you a beautiful widget that you can put on your website's homepage, and everywhere else possible :) It's a good way to show to your users that an app exists for your website.

You can customize it in your GoodBarber backend, in the Audience > Promote > Widget menu.

2. Use the "Available on..." buttons as often as possible

How to promote your app on your website?
There is another tool that you can use, in the Audience > Promote > Buttons menu.

You can grab a piece of code that will just show two buttons linking to your app in the stores.

3. Link to your app from everywhere

If you want to create your own links to your app, you should always use the single link provided by GoodBarber. When an user clicks on this link, depending on if he's browsing the web from an iPhone or an Android device, he will be redirected to the correct store

Your universal download url looks like : http://[MYAPP].goodbarber.com/apps/download/

4. Add a Smart App Banner to your website

How to promote your app on your website?
To promote your iOS app on your website, you should also use the Smart App Banners feature introduced with iOS 6.

You just have to copy this small piece of code into the <head> ... </head> tag of your website :

<meta name="apple-itunes-app" content="app-id=__APPSTOREID__">

You have to adapt this meta tag with your app's App Store ID. You can find it in iTunes Connect, but the easiest way to locate it is to look at your app's store URL.

Your app ID is the nine-digit number in between id and ?mt.

For instance, if your look at the GoodBarber News app's store URL, the App Store ID is in bold :
https://itunes.apple.com/us/app/goodbarber-news/id665149365?mt=8

NB: If your website has a specific mobile version, don't forget to add the meta tag in both the desktop and the mobile websites.




I hope that you will find these promoting tools useful.

If you already use other ways to promote your app on your website, share your opinion in the comments!



CJ, I'm glad you figured it out! If you have any further problems, feel free to contact the support team.
http://blog.goodbarber.com
Ok, so I did a bit of research and just in case anyone else encounters this issue, the fix was to remove those two underscores shown in the code above when you copy and paste:

It should be

Then is works great. Thanks!
http://www.proctorsurf.com
I deployed this method and it does a quick flash when browsing to my website on my iPhone but then opens normally with no banner. I have double and triple checked the app id and the code above and can't find anything wrong with it. I am using Wordpress and put the code in my header.php folder in between the ... tags
http://www.proctorsurf.com

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