The 3 golden rules to make a successful app

Written by on Wednesday, October 23rd 2013

With the rise of app builders, creating an application has never been easier. But, creating a successful app is a whole different ballgame. In a market where we count published apps by the millions and their downloads by billions, it is certainly not a piece of cake. Here are 3 points to focus on when making an app.

Be Original

To stand out from the competition, you need to create an original app. I'm not only talking content wise, even if it's one of the most important elements, but also in terms of design.

For many users, love at first sight is a decisive factor when it comes to downloading an app or not. It all starts with naming your app, a relevant and attractive app icon, as well as effective screenshots showing the value of your app for the user. It's also crucial to properly describe your application in the stores (ASO), with a clear and comprehensive description of the features you provide.  

Esthetically, with the improvement in quality and size of mobile screens, images are becoming increasingly essential in app design. Make sure you use high quality visual elements to ensure credibility. In that respect, GoodBarber integrates with Unsplash to allow you unlimited access to gorgeous free HQ images.

Think mobile first

With GoodBarber you will be creating your app yourself (we are a DIY platform). With our tool, you can make an app on a budget, without the technical expertise usually required to carry out such a project.

From our backend, you'll be able to not only build an app with an outstanding design, but also to deliver the best user experience for your users. That is where you need to think mobile first. For instance, if you already have a website, you will need to consider how to transition from a desktop product to mobile. If you want to reproduce the same look and feel for your website and your app, keep in mind that you'll need to comply with the requirements of a mobile experience.  

Besides, these requirements matter when it comes to submitting your app to the stores, from making it in Google Play to preventing Apple from rejecting your app. And of course, don't forget to test your app through and through before publishing it.

Market your app

We have already covered the basics of app marketing in our how to promote your app post. The key takeaway is to create a conversation, to get people talking about you.

If the launch of your app is the best time to put the emphasis on your social media marketing strategy (for instance: use a special hashtag for the launch), you might want to consider some groundwork with a pre-launch strategy. By engaging users early you will create expectation. A great landing page can be a considerable asset early on and during the entire life cycle of your app.

You also need to be ready to commit for the long term. The success of an app goes well beyond its creation. The good news is our platform is designed to assist you every step of the way. From your backend you can manage your communication through push notifications (manual and scheduled push), track your app's usage statistics to get to know your users, enable advertising, etc.

On social media, use all the channels you can: Twitter, Facebook, Google +, LinkedIn or even Instagram can work wonders for your business. Consider writing a blog to practice the art of storytelling for your brand...

In the end, the success of your app depends as much on your product as on how you will make it come across.

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