The Ultimate Guide to Promoting Your App: Make your app a great success
Written by João Marcelo Martins on Monday, August 31st 2015
Ok, you've just finished your Beautiful App and it’s now time to get it into the market and start promoting. There are several ways you could get users to download your app, but bouncing from one strategy to another can be confusing. So, we prepared this ultimate guide plus an infographic on how to promote your app!
#1 - Optimize your app for the app store
Also, the presentation of your app is vital for its success. Having great screenshots and an awesome demo video may be the key factors in a user's choice to download the app or not. So make sure you get some eye popping images that make the users feel an urgent need to download your new app.
#2 - Calculate it to success
Launching an app for free, even as a promotion, will bring you the best results, since it reduces barriers for users to download it. Further, there are a few websites and blogs sharing these kinds of Free Launching promotions, so this may even be another way to promote your app.
#3 - Bring your website to the game
If you didn’t have a website before you can consider building a microsite. The main goal here is to maximize the channels you provide your users information and ways to download you app with, so a well designed layout with great copywriting presenting how awesome your app is, will do.
#4 - Master your social media
You can also explore social media to achieve viral results, making use of contests, referral campaigns, content promoting your app or brand, or any other innovative thing you come up with to make people engage and become familiar with your app. The only thing to bear in mind here is to always stay true and cohesive to your app's identity and to your audience.
#5 - App reviews and Banners
Here you can also consider getting banners on the websites that your potential audience can relate to. They can either be on the sites that are already talking about you or other pages that you consider interesting to your target users. Making beautifully designed banners and assets that really integrate with the hosting website are more likely to bring traffic to your download page.
#6 - PR & Endorsement
Getting celebrities and authorities to endorse your app is usually a pricey strategy, but has shown in many occasions to lead to tremendous success. Picking the right ambassador, as they are often called, is a fundamental factor here, so chose between people that have strong influence among your target audience.
Also, every week we showcase one beautiful app built with GoodBarber, so you can write to us here and we will be more than happy to check out your app and perhaps share it with our community.
#7 - Invest and get known
This is actually a very good paid strategy you may apply to your app, as most of these tools charge less per visitor lead to your page than most of the traditional PPC tools do.
#8 - Empower your current customer base
This is a very cheap strategy and you can also gather important responses from people who won’t be too harsh on you.
#9 - When offline meets online
QR Codes are an interesting way to lead you audience to the download page, but you can also have different sorts of signs and even personally tell them about this big news!
#10 - A sky of 5 stars
But keep in mind that anyone who has ever downloaded your app can rate it, and there are no guarantees that the ratings will always be good, so you should commit to being a maniac in solving bad reviews. Doing this will give you not only better ratings but great customer care recognition.