The story of how we created a DIY Christmas app
Written by Isabella Leland on Friday, December 16th 2016
However, we are a DIY app builder, not DIY bloggers. So, the challenge resided in something which put us on the exact same level as our clients: coming up with content. Never one to turn down a challenge, we also felt it was the perfect opportunity to put ourselves in our clients’ shoes and practice what we preach, which is:
Always provide relevant content, to impacts users, whether it's to convert, entertain, inform or any other goal. And if your app is a seasonal app or an event related app, content is all the more crucial, to extend the app life cycle and keeping users from deleting it.
Forget Ecards, send your season's greetings with a beautiful app!
Our DIY Christmas app set up
- a Grid menu
- 3 mCMS Articles sections
- a multi-level menu with 5 mCMS Photos (for the goodies)
- a custom HTML section, to embed a 8tracks playlist
- a Click to section for our Instagram
How long did it take? How many people were involved in making the app a reality?
Since I’m in charge of creating content for GoodBarber and I’m a little of a Christmas freak, I took over the content creation process. From shooting the videos to editing them, the entire creation process (which involved baking, tasting, crafting, decorating) took approximately a week. I shot the videos with a tripod so that it was really a one woman job. What helped was having a clear vision of the feel I wanted for the app, something homemade, approachable and yet sleek. I also decided to keep the number of recipes reasonable! Christmas time is a busy time of year, no need for an overwhelming amount of recipes that no one would have the time to bake. Plus then, I would have had to create a calorie counting app ;)
Feeding the app content, from the back office, was the easiest part. I worked alongside Marie-Julie, our graphic designer who completed the design within a week or so, on top of designing the goodies we wanted to offer within the app. Now, this is a good example of a little trick we used to keep the app alive. We designed a set of wallpapers, for different devices and screen sizes, and shared them one at time, sending out a push notification to alert users of new content. We also created a "Our Christmas" section, to share some of what was happening behind the scenes at the GoodBarber HQ during the holiday season. All of this in an attempt to keep the app’s growing audience engaged.
All I want for Christmas is
In terms of promotion, we shared the app with our community, on our blog and social media, no sponsored posts or ads were involved. Beyond our own audience, the rest of the acquisition was actually natural visibility, through ASO. DIY and Christmas being two popular keywords, we got quite a few extra downloads on the stores during the festive season. And, we are pleasantly surprised to see that the number of downloads is again on the rise as Christmas 2016 approaches, with downloads averaging on 14 daily without any sort of publicity. For an app which we’ve stopped promoting, not even updated, it’s quite satisfactory and holds possibility for future developments.
Over to you now, time to challenge your creativity! Take advantage of our free 30 days trial today: