In the era of the Web 2.0, the real life overlapped the virtual one, making crucial for any business, the study of the habits of their users while they are surfing on the web.   Thanks to web analysis became possible not only to analyze your target customers, the access, the traffic, etc ... but there are also offered the tools to optimize your investments on the web advertising, to improve conversion rates and the results of your business.

We have already talked about it in the past, now we will resume what has been said and delve further into the subject. As you all know, an app can help you to increase your customer base and your traffic. But before this can be possible is important that your new app is presented to the world! You must to expect a normal period of transition in which you will try to redirect the users of your mobile website to your app. At this point, it is usual to undertake marketing strategies to promote the app and make it known to the world.

We have discussed many times the "benefits" that the creation of an app can bring to your brand, not only as a commercial brand, but also as a blog, a VIP, a radio, a club, etc.   Nowadays, native apps provide a better user experience and improve the way content is made available. The experience that a mobile application offers to users is much more rewarding than the one offered by a mobile web app.

In your GoodBarber backend, you can find several types of usage statistics for your app. In this post, we are going to review the traffic statistics (that you can find in the Audience > Statistics > Traffic menu). These stats will help you to measure the numbers of your app's readers, and their loyalty. Here are some definitions, and some ways to analyze them. Keep in mind that you can consult your stats specifically for iOS or Android, or for both platforms. You can also choose the time range to analyze.

The Murdoch University, Australia, and the University of Indiana, USA, studied how mobile apps can have a positive impact on users. The study consisted in comparing the impact on sales, after the use or not of a branded app. It confirmed that using branded apps has a positive persuasive impact, it can increase the interest in the brand and in the brand’s products, and it can also produce a large and significant positive shift in involvement. Apps also seem to be an ideal medium for educating people about new products, or products they have yet to try. Do not forget the high level of user engagement, based on the enhanced user experience apps can offer.