The GoodBarber Blog
GoodBarber
blog-goodbarber

How to create a multi-language app


Written by on Tuesday, December 8th 2015 18:00


How to create a multi-language app
Hello GoodBarbers!

Today we’ve decided to cover a subject which you might be curious about: how to create a multi-language app with our app builder. We don’t have a built-in feature to support multi-language at the moment, but there are options which you can work with in order to achieve a more global reach. Follow the guide!

Why do you need a multi-language app?

Just like you should ask yourself whether you need an app in the first place, even if it seems obvious to you, take the time to ask yourself why do you think you need a multi-language app. Running an app is a lot of work to start with, maintaining a multi-language app is twice the amount of work.

When you’ve made up your mind, here’s what you should consider before getting any further: 
- How do you want to achieve it? 
- What are your expectations in terms of user experience?
- How do you intend to promote it?

How to achieve it

There are several ways you can achieve multi-language. Of course it all starts with a translation endeavor, which, depending on your app’s content can be quite time consuming. Once you have this covered, one of the options out there is localization. Thanks to that technology, the app can detect the native language of the user's device and automatically display it. This solution is optimal if you are looking to internationalize your app on a large scale, that is make your app available in say over 10 languages.

This feature isn’t supported by our app builder but, if you are looking to make your app multi-language friendly on a smaller scale we have two solutions you can work with:

Create several content sections under one Menu section per language

This is what we did with the GoodBarber News app. With an app providing 3 or 4 language alternatives the user experience will remain flawless. The only imperative is that users immediately see upon opening your application that several languages are available. That is where one of our latest improvements come in handy. Make use of our new icons feature and customize yours, with flags for instance.
 

Just bear in mind that the language of your app will still be the one you set in the back office, in the general settings tab. If you set it to English for instance, all the navigation elements and automatic messages which will appear within the app, regardless of its content, will be in English (here, "My account" for example).

If you wish, and if you are familiar enough with HTML, you can customize even further your menu and the user experience, with a menu from scratch. In that case, the "flags" can direct users to given languages. The content for each language will still be listed under separate menus, but the UX has a different feel.
How to create a multi-language app

- Create one app per language 

In terms of visibility and App Store Optimization, depending on your project, having one app per language can be an asset to better position yourself in the stores search engines. In that case, we grant a 50% discount on each language declination, on the basis of your initial subscription for your first application.

What’s more, we’ve recently introduced the possibility to duplicate Apps. For an extra 40€ fee you can not only duplicate the design of your app, but now the app itself. To benefit from that service, simply open a ticket to our Support team from the back office!

How to promote it

This topic kind of brings us back to our first point. It is one thing to have an app available in several languages, but it’s better to be able and promote it to all the markets you are targeting. This can be achieved if you have the knowledge or team to reach out in all the languages you are providing. 

But, if you are relying on third party services to translate your content, it will be more difficult to find the resources to market your app in the said languages. As a result, it might not get the exposure you were hoping for, at the risk of your efforts going unnoticed. 

In the end it all boils down to having a clear vision for your app. Whether you want to make your app multi-language is an aspect which you should have in mind from the start, before creating your app, since it will impact your decision when choosing an app builder, as well as your marketing strategy.





In the same section
< >

Wednesday, March 29th 2017 - 17:53 PWAs - Technology Fundamentals and Powerful Use Cases

Monday, March 20th 2017 - 08:00 PWAs - Progressive Web Apps explained



Define your App Concept Ebook

Sign up for our newsletter

Be the first to know about our new features, discount coupons, DIY tips and more!






Scan the QRcode to download the GoodBarber News App!

Available for iOS & Android